Search Engine Optimization (SEO)

ITCN has been helping websites increase traffic and sales through search engine exposure for over 10 years. Our approach to Search Engine Optimization is unique to each client; we specifically focus our SEO efforts towards helping each client achieve successful results in their target niche market. This ensures a greater traffic, conversion and ROI rate for each client.

While no SEO professional can guarantee a number one result in any search engine, ITCN's unique approach to online marketing has given us a portfolio of experience which demonstrates our ability to rank our clients in search results consistently and successfully. Since search engine ranking algorithms are constantly changing, ITCN always stays at the forefront of this evolving technology and continually strives to keep our clients ranking positions high.

Read ITCN Founder Barry Wise's blog articles about the Top 10 ways to improve your search results in Google and a Successful Long Tail Marketing Case Study to understand more about what we do and our success rate.

ITCN employs a number of safe, time-proven techniques to assist in your search engine results. Which techniques we use will be determined after we can evaluate your website's needs, but some of them will include:

  • Proper XHMTL and CSS coding. All ITCN websites conform to W3C specifications and are hand-coded manually. We never use Front Page, Dreamweaver, or any other kind of GUI editor.
  • Designing consistent, intuitively-navigated websites. If your website users can find their way around your site, the search engines will also.
  • Keeping excessive single-page links and dynamic URLS to a minimum (and often utilizing URL-rewrites for search engine friendly URLS).
  • Redefining page titles and content to be not only useful and valuable to your website visitors, but also readily available to search engines.
  • Providing standards-compliant Sitemaps, in both standard XML and human-readable XHTML formats.
  • Reviewing content keyword density and proximity, and assisting you in maximizing their effectiveness.
  • Constructing and building a focused and effecient backlink generation program

Some of our SEO clients include:

SEO Client Greets and Treats Greets and Treats Unique Gifts demonstrates powerful and effect long tail marketing techniques. You can read the accompanying Successful Long Tail Marketing Case Study.


SEO Client Seaside Heights Rentals Seaside Heights Rentals is one of ITCN's best success stories. In just 57 days from the date of purchasing the domain, ITCN increased the PageRank from 0 to 4.


SEO Client AICDHeart Associates in Cardiovascular Disease (aicdheart.com) used ITCN to re-code their website for search engine optimization. Increased PageRank from 0 to 3.


Debbi Stewart Website Design Debbi Stewart Cosmetics had ITCN re-design the entire e-commerce website for SEO purposes. Increased PageRank from 1 to 4.