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If you are interested in starting an online business or are even looking to update your current website, hiring a NJ web design company will probably be one of the most important decisions you make. Your website is your prospects’ window to your products and services.

You know how important first impressions are in personal relationships; well, they’re even more important on the web. If your website does not exude professionalism most people will assume that your products and services won’t be professional either. It only takes a quick Google search to lose a potential customer to a competitor’s more attractive website.

Now that you understand how important the hiring of a web company is to the future of your business you need to know what factors to look for when deciding whom to hire. Regardless of your location, in New Jersey or not, these same five factors should be considered before you shell out any money for web design.

NJ Web Design Portfolio

Always request to see previous projects the web design company has done in their Web Design Portfolio. You should be able to pick up on a certain style or pattern that is common to all their work. See if their style fits what you are looking for because your finished product will share many of those same features.

Search Engine Optimization (SEO) Skills

There’s really no sense in paying thousands of dollars on a site nobody will ever see. The main source of web traffic these days is the major search engines such as Google. It is critical that you find a local web design company that is familiar with NJ SEO (regional advertising) and can optimize your site for the search engines.

Web Design Proposal

A professional web design company should always provide you with a detailed report on exactly what they will do for you, how long it will take and how much it will cost. If you are given a proposal that is too general or lacks a specific timeline, you might be in for a world of trouble.

Pricing

In this business, like any other, you get what you pay for. Do your research and see what other similar companies are charging. If the prices of the company you are considering are significantly lower than the rest, be skeptical. You need to consider why they are able to charge so little – are you sacrificing the quality of design?

Additional Services

Once your website is up you are bound to need other services such as business identity or logo branding, Search Engine Marketing, programming (PHP, ASP.NET) and maybe even a Content Management System (CMS). Rather than dealing with several different companies to get all this done, why not find one company that can do it all?

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